A former designer turned Creative Ops Director, my goal is to improve and optimize an organization’s creative output.
I like to help teams build scalable processes while crafting creative and thoughtful design. I lead teams on projects from initial briefing to launches, with direct responsibility for day-to-day management of process and workflow.
Areas of Expertise
Go-To-Market Strategy
Workflow Processes
Campaign Management
Creative Briefs
Sprint Planning
Resource Management
Art Direction
Recent Projects
Company-wide strategy for a product launch (from formula to counter)
Seasonal campaign planning for a ride share start up.
Go-to-market plan for local based marketing.
Lifecycle campaigns for new and existing user flows.
Brand guidelines from white board to brand book.
Industry Experience
Ethique (hair care)
Briogeo (hair care)
Revel (micro-mobility/tech)
Lyft (micro-mobility/tech)
Motivate (micro-mobility/tech)
Project Management Philosophy
Work smarter, not harder. I’m more concerned with the success of the project (let’s define success first!) and the dynamic of the team, not with the particular workflow to get there. It’s not rocket science, but sometimes it can feel like it. For me, it’s finding areas to optimize the process or workflow (not overcomplicate it) and having fun.